Intention Economy Breakout Session

by relaxedguy on June 21, 2006

Doc on point. I have to say I’ve come around a bit on the Attention vs. Intention Economy argument although not everyone is like Doc and knows exactly what they want. Sometimes I want a camera lense, but don’t know what kind, type features I’m initially looking for. This is why the “markets not marketing” phrase drives me up the wall. People who say that usually have not worked in marketing, are too focused on “old way is dead, new way is only option” thinking, which is far too extreme at this point and time although I agree things will be shifting from producer to consumer soon. Oops, I said consumer, I meant person.

buyers not sellers
markets not marketing
open markets not silos

Higgins needs preferences, FOAF
less friction once you know what you want

self-organized
buyers clubs
group buys

transaction
relationships
reputation
meta-data
post-transaction

extensibility of profiles
Mercata- company, intention to buy
Myspacers are digital natives

persistent portable contextually aware profile data
more efficient identity capabilities

box of relationships and intentions
identity broker

stock market matching buyers and sellers based on significant demand
doppleganger/avatar

Kellee Sikes, pioneer technologies: most people don’t know what their intentions are

Are Opinity and iKarma info brokers/mediaries?

Sometimes seller wants to sell for less and buyer is willing to pay more

The role of infomediaries in the Intention Economy

Niklas: buyer validation
transparency of pricing
mobile phone access to personal datastore

Doc: second generation intermediation
value constellation, lots of contributors

spikesource.com

Me: The End Of Spam. Opt-in everything

Budget is in tonnage business

Requirements and principals