Steve Gilmore writes about the Attention Operating System. Ed Batista calls it mind blowing. I’m not sure I would go that far, a little too “hot off the press” for me. Obviously Steve is in brainstorming mode which is a good thing. I would caution him on a few points.
Realize people don’t want to be tracked so closely and instead think about building clickstream sanitizers to increase adoption recorders and the nascent ROOT Markets datastore.
IE 7 needs an attention plug-in.
Go to AD Tech in Chicago in a few weeks to get a sense of how marketers perceive Attention/Intention. They have been dying for this for years, albeit using different language to describe similar goals. Don’t mention operating systems.
Attention economy is going to reduce spam, alter pricing and change the way people interact with advertising/products/brands. That’s my take on the pitch.
Phrases like “Data portability guarantees choice and pricing pressure” sound great, but such is not the case. That’s an assumption at the highest level. We hope that will happen.
“Establish microcommunities with provable buying power” are group buys. We’ve been doing this on the internet via forums for a decade now. Time to make it mainstream, beginning of mass customization.
“Attention the meta layer above information routing”- it’s not *the* meta layer, attention is a new channel between people and marketers.