The Word of Mouth Marketing Association has introduced the WOMMA Ethics Adoption Toolkit, a collaborative ethics document library to help companies make a formal commitment to ethics in word of mouth marketing – and avoid stealth word-of-mouth tactics and vendors.

The Ethics Adoption Toolkit includes sample letters, contracts, press releases, and other documents, which are customizable and can be modified to suit company needs and priorities.

Dell has announced it’s intention to support the initiative.

Saying stealth marketers cannot sustain themselves seems like a pipe dream, but then again every time I hear certain people mention WOM I cringe. I hope they don’t mean convenient or suitable when they use the phrase “practical ethics”.

Disclosure, honesty and trust mentioned in the same paragraph as word of mouth marketing. We’ll see about that.

Via MarketingVOX.