This reminds me of other Technorati announcements of late. I am hopeful that this initiative will not drive brands to launch a plethora of ineffective blogs, pasting the Technorati icon all over their online properties and crowing they “get� conversational marketing.
Technorati will be joining forces with Ogilvy, one of the world’s preeminent advertising agencies, to offer Ogilvy’s clients a new way to tap into dynamic Live Web media called Conversation Marketing. Ogilvy North America Co-CEO Carla Hendra joined me on stage last night where we discussed how Ogilvy creatives and account teams will use Technorati’s conversational marketing products to build relationships between brands and conversations relevant to those brands. This will result in the the creation of destination sites, new forms of advertising and communities of interest.
For bloggers and other citizen media creators it means new forms of distribution and awareness as brands increasingly enter the web as media sites and hubs of live web conversation. As we developed this product line it was clear that the best way to advance the state of the art was to show some of the worlds best creatives on what was possible and then work with them and major brands on how to build sites and advertising that reflect the conversations and passions of each brand’s identity.
Not having seen the Conversational Marketing System system, I’m guessing there is a lot more to it than showing people how to embed Javascript in blogs and search Technorati for client names.
Having used Buzzlogic, Technorati has a long road ahead of them to compete at the agency level once tags blogs and conversations become second nature to the marketing world.
Reminds me of Google, starting by creating search technology, then branching out into other areas by creating products and services based on their core competency. Is Technorati about technology or awareness?
Technorati blog.
Besides 25% off on items ordered online, I can’t figure out how Verizon Wireless VIP is any different than the usual. Same pricing, crappy new every 2 and crippled Bluetooth.
Dave Sifry of Technorati has announce that PR Newswire will now link all press releases to Technorati.
I’m happy to announce a new partnership with the largest PR network in the world, PR Newswire. Technorati will now provide real-time link tracking for all of their press releases. This will enable PR Newswire to provide its vast and global audience with not just the facts in a press release, but the real-time conversation around it – the big picture, so to speak. Lots of PR agencies already use Technorati as a valuable research tool and we think this partnership will be an even greater service not just to the PR world, but Technorati users in general – in other words, anyone who wants to see more context around the press release.
All individual press releases distributed by PR Newswire will now contain by default a TechnoratiÂ? button that links readers to a Technorati conversation page for that press release. From that page, folks can set up an automatic watch list or Technorati-mini to monitor new posts. It’s a great way to track the online buzz that is so often generated by press releases.
We are excited about partnering with them, linking PR Newswire with the global conversation on the Live Web, and being of service to both the organizations creating the press releases as well as all the folks out on the web who want to be able to connect and find out more about the reactions to and the context of the release.
This is good news. Now, tracking the conversation around clients products and services will be that much easier. Well, one click easier. Integrating a few lines of Javascript isn’t that difficult. I’ll go them one better, why can’t we trackback directly to the release and display on PRN?
Press Release and Todd Defren has more. I wouldn’t call it a Clarion Call, Todd, but it’s a good step in the right direction. Let’s dispense with the Dipping The Toes In The Water and get to the meat of the matter, better conversation and reputation tracking. This is all first act stuff.
My host, Media Temple, has had trouble moving MySQL to their new grid platform. This incredibly lucid explanation of the trouble they have had re-architecting the database system several times over showed up in my inbox this morning. Kudos to them for the transparency (if not a bit a delay explaining all of this to us laypeople.)
Steven Colbert charts the split/merger/split/merger of ATT.
George Clooney to develop Diamond Age, a six-hour miniseries based on Neal Stephenson’s best-selling novel The Diamond Age: Or a Young Lady’s Illustrated Primer.
Touchscreen magic at Perceptive Pixel.
Cool looking bulbs at LampLamp. Wish they were greener.
I am an advisor to Amiglia, which was mentioned recently.
Live updates from MacRumorsLive.com.
TechCrunch on HitTail:
Bloggers interested in building search traffic should check out New York based HitTail, a deceptively simple tool that makes suggestions for words to use in blog post titles or topics to write about based on the search terms that are already bringing people to your site. It’s based on the theory of the Long Tail, in this case the idea that the most high profile sources of traffic to your site actually make up less than the total sum of all the traffic from small sources combined. What could be more fun than an easy way to look at the long tail of your blog’s search traffic?
I’ve been using it for a month, have yet to see real results since I get some of this info from other WordPress plugins but the recommendations look spot on.
