I wonder which startup text messaging services will start to get pressure from telcom operators?

Operators get, on average, 20 percent of their revenue from text messaging, according to Van Veen. In 2010 about 2.3 trillion text messages will be sent worldwide, generating $72.5 billion for the operators, according to forecasts released last year by Gartner Dataquest. Most of that turns into profit, because the profit margin on text messaging hovers around 90 percent, more than double what operators get on voice services.

Start-ups aiming for cheaper text messaging – International Herald Tribune

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