A few years ago they figured out how to shoot audio ads into our personal space. Now an art student has come up with a way to insert text ads into digital photos. This is fascinating and highly repulsive at the same time. Behold the Image Fulgurator.
The Image Fulgurator is a device for physically manipulating photographs. It intervenes when a photo is being taken, without the photographer being able to detect anything. The manipulation is only visible on the photo afterwards.
In principle, the Fulgurator can be used anywhere where there is another camera nearby that is being used with a flash. It operates via a kind of reactive flash projection that enables an image to be projected on an object exactly at the moment when someone else is photographing it. The intervention is unobtrusive because it takes only a few milliseconds. Every photo another photographer takes of an object at which the Fulgurator is also aimed is affected by the manipulation. Hence visual information can be smuggled unnoticed into the images of others.