How to Build a Killer Social Network: Understanding and Optimizing Social Media

by relaxedguy on July 2, 2008

I am definitely going to this event. If you’re around Boston on the 21st and interested in learning more about social media and building social networks, this is right up your alley.

On Monday, July 21, 2008, the Social Media Club Boston will be teaming with the AMA Boston to present a session on social networks. Join these two groups for “How to Build a Killer Social Network: Understanding and Optimizing Social Media.”

The event will start with a keynote presentation by John Moore, senior vice president and director of ideas and innovation at Mullen Media Hub. The presentation, in his words, will focus on “Social Networking 201″ — it assumes you know a little already about, for instance, LinkedIn, Facebook and MySpace, but need to understand how to use them to reach customers, partners, employees and other important audiences. Following John’s keynote, Chris Brogan will lead a lively panel discussion exploring this topic in more depth. Panelists will include folks from Facebook and LinkedIn, as well as a few other social media-savvy folks, and they will discuss how to:

  • Build an effective personal network based on relationships, not just numbers
  • Manage the shift in media spending from traditional vehicles to online communities
  • Keep pace with the rapid changes in the world of social media

Join us at Boston’s newest hotspot, The Exchange Conference Center, located on the waterfront in Boston’s historic Seaport—with delicious summertime appetizers from Legal Sea Foods.

Date: Monday, July 21, 2008
Time: 6 p.m. to 8:30 p.m. Free hors d’oeuvres from Legal Sea Foods. Cash bar.
Price: $35 for AMA Members; $60 for Non-Members; $25 for Students.
Place: Exchange Conference Center, Boston, MA 02141