This is absolutely amazing. Mike Brown says:

You’re going to hear a lot more in the near future about “item-level intelligence.” This technology puts electronics: transistors, transmitters, etc. into ink that can be printed on everything.

Think about a consumer package good like a can of beans. The manufacturer puts the beans in a can and a printed label is put on the can. The ink on the label has transistors and transmitters in it so the bean manufacturer knows what ‘s in the can, the date of manufacture, and where the can has to go. The company that ships the can knows where the can is. The company that bought the beans knows when it gets to the warehouse and what store it is supposed to go to, and when it arrives. The store knows when it got on the shelf, AND WHEN A CUSTOMER PICKS IT UP TO LOOK AT IT, or buys it.

Thought that would grab you. Ink based paper antennas are positioned at the end of each aisle so the merchandising system can keep track of where the beans are moved (stop it).

Think of it as GPS for products.

Picks jaw up from floor and shakes head, wow.