TechCrunch says if (url-shortening service) bit.ly Is Worth $8 Million, TinyURL Is Worth At Least $46 Million. I personally can’t stand short url’s and I bet domain name marketers are even more upset. Why pay a lot of money for a seemingly-great url when it’s going to get morphed and truncated into a mini-url owned by a third party? Much of bit.ly’s success is due to the fact that for some reason it’s the default url for a Twitter dashboard called Tweetdeck. Tweetdeck is cool because it also lets you update your Facebook status at the same time.