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CEO of Newsvine says MySpace is a “factory of unnecessary clicks.” (via SiliconBeat).
What if the operators of MySpace cleaned up the site and followed modern interface and web application principles?
That’s right. I hold that at least 2/3rds of page views would disappear. Here’s what I mean. This would be the flow in a, say, Google-engineered network experience:
1. Click over to “GoogSpace”, or whatever we want to call it. (+1 page view)
2. Click through to read and reply to all mail (0)
3. Visit a few friends’ pages (+3)
4. Edit my profile page (+1)
That’s about 5 registered page views. The rest of the interaction comes from XML/HTTP requests.
Here’s the same sequence on MySpace:
1. Click over to MySpace. (+1 page view)
2. Log in, because MySpace doesn’t remember logins very well. (+2)
3. Click through to read and reply to all mail, about three per mail. (+21)
4. Visit a few friends’ pages. (+3)
5. Reload a few pages because of server errors. (+3)
5. Edit my profile page. (+10)
That’s about 40 registered page views…
