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Silicon Beat tells us that Google will launch Gbuy, their answer to Paypal. The service will track shoppers from the browsing to post-purchase stages of e-commerce transactions. This kind of attention data is going to be quite useful, depending on whether or not Google will release an API to let sellers and third parties access the data.
I can see ROOT markets having a whole section based on Gbuy data. Here’s a list of 5,000 people who bought Xmen 3 DVD’s who have expressed interest (opt-in or browsed) Billy Blanks Tae Bo DVD’s.
People tend to comment on the consumer side of ROOT Market’s attention data. Do yourself a favor and check out ROOT Exchange. Right now they talk about mortgages and ad inventory, which made me sleepy. Obviously they are trying for lowest-hanging fruit markets first, but mortgages? Is that the “hot” market that is going to jump on board the Attention Economy first? There are more ads than inventory these days, using ad inventory to generate leads is in interesting concept, I need to check out the FormServer, at which point I’ll have more to say about ROOT’s lead generation services.
Two points of interest:
- The Root Exchange does not charge a large commission or transaction fee, so sellers can maximize their revenue.
- The Root Exchange accepts high-quality sellers only, evaluating each seller’s lead generation practices before admitting them as a member.
I’m curious as to what defines not-large commissions and high-quality leads. Quite subjective.
