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IAB Research Says Cookie Rejection at 12 Percent

June 4th, 2006 ·

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The title says it all. Time for new thinking about how advertisers track and interact with consumers. Cookies were broken the day they were released, and it’s been a decade. This is why ROOT markets is going to be huge, or at least groundbreaking. ROOT is really server-side cookies that can be parsed and mashed up in a lot of new and exciting ways. One of these days I need to sit down and check out the API.

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