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NY Times has an article about people in Tokyo using cell phones as guides. Point your phone at a building, and the phone retrieves information about it from the net and displays it. Geovector, a US company, is working on the location-based technology to bridge the link between cyberspace and meatspace.
Marc Rotenber, director of the Electronic Privacy Information Center says:
“It’s like getting junk faxes; nobody wants that. To the degree you are proactive, the more information that is available to you, the more satisfied you are likely to be.”
I met Marc last week at Identity Mashup at Harvard. I mentioned a business idea to him and he 1/2 jokingly said he would have consider filing a legal brief on it. You know you’re on to something interesting when the policy watchdogs get excited.
The Times story is a great intro into the coming age of geo-location services. I can’t wait for this stuff to come here, I’m tired of carriers trying to wow us in the US with 2 year old technology.
