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Mack Collier at Marketing Profs says he agrees with some of my comments on the Pinko Marketing Manifesto, and disagrees as well.
I am posting this because I think we may be creating a war that isn’t there, or at least it shouldn’t be. This isn’t a war with the ‘consumers’ over who has control of the marketing message. Neither party has total control. Marketers have control over the marketing message that they send to their communities, and the communities have control over how they relate that message to others. If at all. And they can send a marketing message (feedback) back to the marketers.
I took the time to write out my thoughts on each of the manifesto points because thats often how I dive into new concepts. Obviously I think PM is important, otherwise I wouldn’t have taken the time to respond. Mack is right on when he says “Communities need marketers just as much as marketers need communities. The role of marketers isn’t to cede control to our communties, and get out of their way, our job is to JOIN our community, and clear a path for them to help them reach their destination as quickly and efficiently as possible.”
Right on, the discussion is really about Prepositional Marketing.
