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I finally got around to watching Douglas Rushkoff narrate The Merchants of Cool (2001). Somewhat dated yet insightful look into teen marketing. Still shocking to see the reality of teen culture and it’s relationship with handful of multinational corporations.
I followed up with The Persuaders (2004), another Rushkoff/PBS production. General premise is the more adverting we make, the more advertisers have to make to break through the clutter, or advertising immunity.
Choice quote:
Once the market becomes the lens through which we choose to view the world, then there is no difference between us and them. We’re all persuaders.
This reminds me about prepositional marketing. P2P marketing as opposed to B2C. Also reminds me of the current version of Buzz Marketing, which I despise and consider worse than spam.
The part about Acxiom was scary. They not only know what we pay attention to today, they project our intentions out several years.
Interesting terms: Persuasion industry, identity through meaning and inducing people to persuade themselves. All key to attention/intention economy.
