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Yahoo SVP Brad Garlinghouse of Yahoo! shakes up the status quo with a ruthless, paradigm-shifting memo.
The memo points out how Yahoo! has essentially spread itself too thin by engaging in too many concurrent business ventures to effectively compete. It calls for a refocusing of Yahoo!’s efforts, a reorganization of the companies currently “bureaucratic� structure (which includes a suggested 15% to 20% reduction in headcount), and more accountability for top executives.
Reminds me of Bill Gates’ famous Internet Memo, but more like Skippy Lite.
Yahoo has a lot of properties, tons of traffic and recently has acquired several companies that compete directly with existing Yahoo services (Flickr and Delicious for example.)
The cool Yahoo of 1999 has been gone for years. Acquiring a few companies is not going to reverse the trend, and this memo merely points out what we have all been saying forever. Yahoo doesn’t know what it needs to morph into, but it doesn’t know less than Google, which has been embarrassing itself with a string of lackluster services the past few years.
From Seeking Alpha and Venture Beat.