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Hitwise Acquired for $240 Million

April 19th, 2007 ·

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Experian has bought Internem marketing intelligence company Hitwise for $240 million. Companies like Quantcast and Compete are starting to offer some of the intelligence that corporations currently pay Hitwise for. What will happen when companies realize they can get most of the data from a free service instead of that hefty $20,000 a year contract?

Via Ben Barren, Mashable

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