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Quantcast Updates Publisher Program

August 15th, 2007 · Comments

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There are a whole slew of new features in the Quantcast Quantified Publisher Program.
Video and Widget Measurement: Modify your Flash files to call the Quantcast API. You can download the specification and API for their ActionScript tags. Modify your Flash-based files to call the API, and Quantcast will begin collecting audience statistics as you publish the tagged files.

- Tabbed Quantified Publisher Profile
- The Quantified Publisher Network View
- The Quantcast Network View- Secure Quantcast Measurement Tags

I’m still trying to grok the differences between Compete and Quantcast. Is Quantcast using the the Publisher model to differentiate from Compete? Kind of reminds me of the Blog Network List and Feedburner.

Who’s doing the real public comparison of both services? Send me a link I’d be interested to check out the differences in stats.

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