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The Short Head of Facebook apps

October 29th, 2007 · Comments

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O’Reilly Research reports that:

87% of the usage goes to only 84 applications! Only 45 applications have more than 100,000 active users. This is a long tail marketplace with a vengeance — but unfortunately, the economic models (for developers at least, though not for Facebook itself) all rely on getting into the very short head.

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