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Bob Lefsetz’s music industry blog has a great set of comments about how Guitar Hero and rock Band are turning people, especially kids, onto a lot of classic rock and other songs they might not normally be exposed to. The comments about 3 year olds knowing the words to “Smoke on the water” are hilarious.
A while back I mentioned that I think iTunes will become a software management system in addition to music and movies. Add to that my thought that rock Band and Guitar Hero could turn into the next iTunes. Why give a percentage of the sale to Apple when it’s easy enough to do a deal with the labels?
As one of the commenter’s says:
Youd be crazy to not license your song to guitar hero. Do it and expose your music to a ton of people who have never, or would have never heard of your stuff!
The long tail of yacht rock, coming to you via your gaming system.
