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Did you know that Monster.com founder Jeff Taylor is launched, Tributes, for those who have left this mortal coil?
Having found the deceased have thousands of memorial posts on their MySpace pages it appears Taylor saw dollar signs for all those pageviews. But what sort of ads to place next to the online obituaries?
By harvesting the U.S. Death Index, Tributes will automatically have a listing for everyone who dies, or who has died since 1936.
Obituary aggregator, effective grieving, verifying the loss of of loved one, the whole idea makes my skin crawl. Especially the turn of phrase “I’m extremely bullish about this business — it’s not a question of if it will explode, but when.”
I wonder how the Eons board feels about this. “We didn’t do so well with Boomers, let’s focus on the dead.”
I’m surprised AARP hasn’t cornered both markets already.