The Progress Bar

The Progress Bar read by people interested in emerging Internet marketing, technology, social media, reputation, virtual environments, blogs, the Boston Internet scene and much more. If you like what you see you should subscribe to my RSS feed or via email in the sidebar. Thanks for visiting!Facebook is displaying ads for products that appear to [...]

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It appears that despite denying the very existence of such a thing,  Valleywag has received a copy of the elusive Facebook advertising rate card (via Valleywag). Dated from February, the document includes pricing for advertising on the home page, groups and various CTR and CPM data.

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A story titled “The Year Without Toilet Paper” in the NY Times caught my eye this morning. When the page loaded, I saw something quite remarkable, or so I thought I did.
The banner and skyscraper ads surrounding the article seemed to be matched to the greenish glow cast by lighting in the article’s primary photo. [...]

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Scott Carp at Publishing 2.0 talks about issues surrounding the current economics of online advertising. Several good offshoot conversations as well.

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Over at The Unofficial Apple Weblog, a story about a woman who sold advertising space on the cover of her laptop. In exchange for $150 toward the purchase of a new machine, she offered local companies one square inch of advertising space on the back of her MacBook. Pretty cool idea, although I prefer [...]

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I’m looking for early banner advertising examples.
Here’s a classic post about AT&T’s You Will ad campaign, which had an unbelievable 50% click-rate from adland and another from a presentation by the Zeff Group.

Update: Here’s another link to the AT&T campaign.

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adrants

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