Going.com, an event-driven social networking site (I can’t stand the term hyperlocal), has raised $5 million in funding from General Catalyst and Highland Capital.
I wrote about Going, which was previously named Heyletsgo, last fall, when I had a chance to meet with the founding team. Congrats to Roy, Rebecca and the rest of the Going team!
I love HeyLetsgo, event-based social networking which launched here in Boston. I received this email last night which made me laugh.

MIT Technology Review interviewed me about HeyLetsGo, the Boston-based social network that bridges lives both online and off. All my choice blurbs got cut, sigh.
Social networking sites like Myspace may have the lions share of the market, but new event-based sites like Boston’s HeyLetsGo are offering up the best features, search, social tools and best of all, don’t look it was designed by a clown on acid.
I’m surprised how easy it was for me to ditch Myspace for HLG, hopefully they will continue to grow quickly, for now, it’s changed the way I schedule my social life in Boston, great stuff indeed.
HLG is having it’s coming out party at DEMOfall’06. I went to their big party on Landsdown Street in Boston last week. A great time and I even won an overnight stay at a casino in CT!