Auren Hoffman writes about the gender gap in social media.
At Rapleaf we conducted a study of 13.2 million people and how they are using social media. While the trends among the sexes indicate they are both massively using social media, women are far outpacing men.
If you are creating a new Web 2.0 site and you want to go viral, you target women. Young women drive virality and so all the new innovation is targeted towards them. That means that the gender gap on social networks (and increasingly in all of social media) is only going to widen. More and more innovation will be targeted towards women and they will continue to get more engaged. And while we expect men’s adoption to social media to continue to increase, it will likely be slower than the rate of adoption by women.
Interesting insights. It’s exciting to be able to see the usage patters on social networks so transparently. A friend recently has access to a few hours of social network traffic and was appalled at the baseness of what people do, really lowest-common-denominator stuff.
Dave Sifry of Technorati has announce that PR Newswire will now link all press releases to Technorati.
I’m happy to announce a new partnership with the largest PR network in the world, PR Newswire. Technorati will now provide real-time link tracking for all of their press releases. This will enable PR Newswire to provide its vast and global audience with not just the facts in a press release, but the real-time conversation around it – the big picture, so to speak. Lots of PR agencies already use Technorati as a valuable research tool and we think this partnership will be an even greater service not just to the PR world, but Technorati users in general – in other words, anyone who wants to see more context around the press release.
All individual press releases distributed by PR Newswire will now contain by default a TechnoratiÂ? button that links readers to a Technorati conversation page for that press release. From that page, folks can set up an automatic watch list or Technorati-mini to monitor new posts. It’s a great way to track the online buzz that is so often generated by press releases.
We are excited about partnering with them, linking PR Newswire with the global conversation on the Live Web, and being of service to both the organizations creating the press releases as well as all the folks out on the web who want to be able to connect and find out more about the reactions to and the context of the release.
This is good news. Now, tracking the conversation around clients products and services will be that much easier. Well, one click easier. Integrating a few lines of Javascript isn’t that difficult. I’ll go them one better, why can’t we trackback directly to the release and display on PRN?
Press Release and Todd Defren has more. I wouldn’t call it a Clarion Call, Todd, but it’s a good step in the right direction. Let’s dispense with the Dipping The Toes In The Water and get to the meat of the matter, better conversation and reputation tracking. This is all first act stuff.