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The Progress Bar » steve_jobs http://theprogressbar.com Connecting the threads between emerging technology, media, identity, progress and bars Tue, 12 Jan 2010 15:49:11 +0000 en hourly 1 http://wordpress.org/?v=3.0 Steve Jobs in a Box http://theprogressbar.com/2007/06/19/steve_jobs_in_a_box/ http://theprogressbar.com/2007/06/19/steve_jobs_in_a_box/#comments Tue, 19 Jun 2007 20:49:17 +0000 relaxedguy http://theprogressbar.com/archives/2007/06/steve_jobs_in_a_box/

 John Heilemann has written about Steve Jobs in New York Magazine.  Regarding his “fourth act”, the iPhone:

Apple’s competitors, by contrast, find the prospect of the iPhone terrifying. “The entire fucking Western world hopes that it’s a case of imperial overstretch,� says the CEO of one of the planet’s largest communications companies. “But everybody is quietly saying, er, what if people want to buy a $500 phone? What if, er, people have been waiting for a device that does all these things? What if this thing works as advertised? I mean, my God, what then?�

I’m not buying an iPhone last week, I know too many people with broken MacBook’s to take a chance on a $500 phone that had it’s case and battery replaced a week before launch.
But what if Jobs is right and everyone forks over $300-$500? What will handset makes like Nokia do?

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