Rapleaf Updates reputation widgets (login required).
Technorati introduces Topics. The hunt for a revenue stream continues. There are at least three people pitching better blog categorization last night.
Another reason to buy an iPhone, Edit your Movable Type blog from your iPhone.
This reminds me of other Technorati announcements of late. I am hopeful that this initiative will not drive brands to launch a plethora of ineffective blogs, pasting the Technorati icon all over their online properties and crowing they “get� conversational marketing.
Technorati will be joining forces with Ogilvy, one of the world’s preeminent advertising agencies, to offer Ogilvy’s clients a new way to tap into dynamic Live Web media called Conversation Marketing. Ogilvy North America Co-CEO Carla Hendra joined me on stage last night where we discussed how Ogilvy creatives and account teams will use Technorati’s conversational marketing products to build relationships between brands and conversations relevant to those brands. This will result in the the creation of destination sites, new forms of advertising and communities of interest.
For bloggers and other citizen media creators it means new forms of distribution and awareness as brands increasingly enter the web as media sites and hubs of live web conversation. As we developed this product line it was clear that the best way to advance the state of the art was to show some of the worlds best creatives on what was possible and then work with them and major brands on how to build sites and advertising that reflect the conversations and passions of each brand’s identity.
Not having seen the Conversational Marketing System system, I’m guessing there is a lot more to it than showing people how to embed Javascript in blogs and search Technorati for client names.
Having used Buzzlogic, Technorati has a long road ahead of them to compete at the agency level once tags blogs and conversations become second nature to the marketing world.
Reminds me of Google, starting by creating search technology, then branching out into other areas by creating products and services based on their core competency. Is Technorati about technology or awareness?
Dave Sifry of Technorati has announce that PR Newswire will now link all press releases to Technorati.
I’m happy to announce a new partnership with the largest PR network in the world, PR Newswire. Technorati will now provide real-time link tracking for all of their press releases. This will enable PR Newswire to provide its vast and global audience with not just the facts in a press release, but the real-time conversation around it – the big picture, so to speak. Lots of PR agencies already use Technorati as a valuable research tool and we think this partnership will be an even greater service not just to the PR world, but Technorati users in general – in other words, anyone who wants to see more context around the press release.
All individual press releases distributed by PR Newswire will now contain by default a TechnoratiÂ? button that links readers to a Technorati conversation page for that press release. From that page, folks can set up an automatic watch list or Technorati-mini to monitor new posts. It’s a great way to track the online buzz that is so often generated by press releases.
We are excited about partnering with them, linking PR Newswire with the global conversation on the Live Web, and being of service to both the organizations creating the press releases as well as all the folks out on the web who want to be able to connect and find out more about the reactions to and the context of the release.
This is good news. Now, tracking the conversation around clients products and services will be that much easier. Well, one click easier. Integrating a few lines of Javascript isn’t that difficult. I’ll go them one better, why can’t we trackback directly to the release and display on PRN?
Press Release and Todd Defren has more. I wouldn’t call it a Clarion Call, Todd, but it’s a good step in the right direction. Let’s dispense with the Dipping The Toes In The Water and get to the meat of the matter, better conversation and reputation tracking. This is all first act stuff.
For all the grief I give Technorati (often broken, b0rked indexes and river of news style uselessness), I visit the site many times a day because Dave and the crew are starting to release more useful features, including the authority of posters and they are asking interesting questions about what we can learn from different types of bloggers.
Every quarter Technorati releases the State of the Blogosphere, and this quarter’s news continues past trends and sheds light on new ones.
Last wee at Social Media Boston there was a lot of talk at our table about gaming Technorati, the usefulness of tags and generally wondering about the role both will play in what is being called, gag, PR 2.0.
I won’t go into a lot of detail about the report, go read it, I guarantee you won’t think about blogs the same way afterwards.
Stats geeks rejoice, lots of juicy datapoints.